Becka
These are old posts from my previous blog, Force Behind the Force
Why GTM Handoffs Fail Between Teams in 2026
Go-to-market handoffs are where revenue quietly disappears. Every time a lead moves from marketing to sales, ...
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Get on my CASE
While a lot of my posts tend to be more broad in nature, ...
You could call it a triple jump
Over the past 6 years, I've been lucky enough to meet so ...
You know that I could use somebody...
Yesterday, Boston hosted the largest Salesforce user group ...
Contact Becka
In today’s data-driven world, the ability to harness and interpret data effectively can be a game-changer for businesses...
