Becka
These are old posts from my previous blog, Force Behind the Force
Why GTM Handoffs Fail Between Teams in 2026
Go-to-market handoffs are where revenue quietly disappears. Every time a lead moves from marketing to sales, ...
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Ding! Ding! Round 2!
Just about one year ago, I was helping launch Chatter at my ...
2011 In Review
What an incredible year 2011 was for Force Behind the ...
It's about time
The title of this post really refers to two things. First, ...
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In today’s data-driven world, the ability to harness and interpret data effectively can be a game-changer for businesses...
