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Becka
These are old posts from my previous blog, Force Behind the Force
Why GTM Handoffs Fail Between Teams in 2026
Go-to-market handoffs are where revenue quietly disappears. Every time a lead moves from marketing to sales, ...
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Admin Ramble
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Teeming with Force
(That was supposed to be a play on words - teaming/teeming ...
Workflow-ing for the Weekend!
I admit, this post started out because I thought of a ...
The Importance of Being Cert-ed
"Salesforce.com Admin"