Yesterday, Boston hosted the largest Salesforce user group ever! There were 426 registrants, and we packed the ballroom at the Seaport Hotel. In attendance, we had everyone from new Salesforce prospects, to C-level executives at some of the leading companies in the area. We had attendees coming from Rhode Island, Vermont, Maine, North Carolina and even a surprise guest all the way from Salesforce HQ in San Francisco.

I've written about the user groups in the past, (and that post wasn't a huge success). But I'm going to try it again, because I feel so strongly about what these groups offer to those who attend the meetings.

Of course there is the free breakfast and the potential to get some swag, but that's not why I go. It's that chance to network, to share some of the things I know, and to see innovative things that others are doing with the platform. I go to see the vendors, and explore new ways to expand functionality. I guess you could say that I go to teach, and to learn.

With over 140 groups worldwide, there is no reason why you shouldn't be attending. And yes, not every group is as large or as organized as Boston. But it got that way because there are passionate people attending our meetings. What's to stop you from doing the same?

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