Becka
These are old posts from my previous blog, Force Behind the Force
Why GTM Handoffs Fail Between Teams in 2026
Go-to-market handoffs are where revenue quietly disappears. Every time a lead moves from marketing to sales, ...
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Dreamforce '11 Debrief
What the difference a year makes (or not quite a year, as ...
Gone Forcin'
Sorry folks. I'm too busy learning & sharing ideas at ...
Over & out!
Right now (barring any flight delays), I am somewhere over ...
Contact Becka
In today’s data-driven world, the ability to harness and interpret data effectively can be a game-changer for businesses...
