---
title: Dreamforce '11 Debrief
description: Dreamforce '11 Debrief
image: https://purplenerd.com/hubfs/Imported_Blog_Media/dreamforce_1.jpg
---
- [Home](https://purplenerd.com/#home)
- [Services](https://purplenerd.com/rev-ops-services)
- [Contact](https://purplenerd.com/blog/2011/09/09/dreamforce-11-debrief#contact)
- [Blog](https://purplenerd.com/blog)
- [Partners](https://purplenerd.com/partners)
# Dreamforce '11 Debrief
[Admin Ramble](https://purplenerd.com/blog/tag/admin-ramble) [Events](https://purplenerd.com/blog/tag/events)
 [Becka](https://purplenerd.com/blog/author/sfdcnerd)
What the difference a year makes (or not quite a year, as the case may be). The very first post on this blog was my [Dreamforce Debrief last year](http://forcebehindtheforce.com/2010/12/13/dreamforce-debrief/), and now it's time for me to do it all over again. To be honest, there was a ton to digest & I'm sure that there was plenty that I missed. With a conference of that size, there is no way to do and see everything. On top of that, there were tons of product announcements, and I'm going to cover those in a separate post (especially since a lot of it is coming in Winter '12!!).
This year's Dreamforce was all about Social, Mobile and Open. **"Welcome to the Social Enterprise!"** And yes, there are product offerings that play into this nicely, but for me, this year was more about direction than product. People and events, products and businesses -- we're all moving toward being more social, more mobile. We use Facebook & Twitter to communicate with brands, products and even celebrities that we like (or maybe even dislike). Now, more than even before, we are willing to share our opinions -- Mark Zuckerberg got the whole world to "Like" things, which started the ball rolling on two-way engagement.
And now Marc Benioff and Salesforce have brought that conversation to the enterprise. The true message of Dreamforce was to get companies to understand that Twitter isn't just a fad, and Facebook isn't just for teenagers. Your customers are here & they are talking about you (and TO you), and be it good or bad, you better join the conversation.
To sum up Dreamforce '11 in one word: **ENGAGEMENT!**
\[youtube=http://www.youtube.com/watch?v=sPOMB468roM\]
## Recent Blog Posts
[](https://purplenerd.com/blog/how-to-use-fractional-revops-during-team-gaps)
[Rev Ops](https://purplenerd.com/blog/tag/rev-ops) [Consultant](https://purplenerd.com/blog/tag/consultant) [Staff Augmentation](https://purplenerd.com/blog/tag/staff-augmentation) [Fractional Support](https://purplenerd.com/blog/tag/fractional-support)
#### [How to Use Fractional RevOps During Team Gaps](https://purplenerd.com/blog/how-to-use-fractional-revops-during-team-gaps)
Your VP of Revenue Operations just gave notice. Your ...
## Recent Blog Posts
[](https://purplenerd.com/blog/how-to-build-a-revops-strategy-for-team-alignment)
[Rev Ops](https://purplenerd.com/blog/tag/rev-ops) [alignment](https://purplenerd.com/blog/tag/alignment) [Strategy](https://purplenerd.com/blog/tag/strategy)
#### [How to Build a RevOps Strategy for Team Alignment](https://purplenerd.com/blog/how-to-build-a-revops-strategy-for-team-alignment)
Your teams can hit their individual targets and still miss ...
## Recent Blog Posts
[](https://purplenerd.com/blog/im-finally-going-to-unbound)
[Events](https://purplenerd.com/blog/tag/events) [Hubspot](https://purplenerd.com/blog/tag/hubspot) [IRL](https://purplenerd.com/blog/tag/irl)
#### [Ten Years In and I'm Finally Going to UNBOUND!](https://purplenerd.com/blog/im-finally-going-to-unbound)
Every September my LinkedIn feed fills up with show floor ...
-
-
-
© 2026 by Purple Insights Inc
[info@purplenerd.com](mailto:info@purplenerd.com)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Becka",
"url" : "https://purplenerd.com/blog/author/sfdcnerd"
},
"dateModified" : "2025-04-17T14:16:47.939Z",
"datePublished" : "2011-09-09T14:36:19.000Z",
"headline" : "Dreamforce '11 Debrief",
"image" : [ "https://purplenerd.com/hubfs/Imported_Blog_Media/dreamforce_1.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://purplenerd.com/blog/2011/09/09/dreamforce-11-debrief",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://purplenerd.com/hubfs/logo-transparent-svg-1.svg"
},
"name" : "Purple Insights"
}
}
```