---
title: Dreamforce '11 Debrief
description: Dreamforce '11 Debrief
image: https://purplenerd.com/hubfs/Imported_Blog_Media/dreamforce_1.jpg
---

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# Dreamforce '11 Debrief

[Admin Ramble](https://purplenerd.com/blog/tag/admin-ramble) [Events](https://purplenerd.com/blog/tag/events)

![Becka](https://purplenerd.com/hubfs/Imported_Blog_Media/cert.jpg?noresize) [Becka](https://purplenerd.com/blog/author/sfdcnerd)

![](https://purplenerd.com/hubfs/Imported_Blog_Media/dreamforce_1.jpg)

What the difference a year makes (or not quite a year, as the case may be). The very first post on this blog was my [Dreamforce Debrief last year](http://forcebehindtheforce.com/2010/12/13/dreamforce-debrief/), and now it's time for me to do it all over again. To be honest, there was a ton to digest & I'm sure that there was plenty that I missed. With a conference of that size, there is no way to do and see everything. On top of that, there were tons of product announcements, and I'm going to cover those in a separate post (especially since a lot of it is coming in Winter '12!!).

![Cloud 9](https://purplenerd.com/hs-fs/hubfs/Imported_Blog_Media/dreamforce_1.jpg?width=400&height=400&name=dreamforce_1.jpg "Welcome")This year's Dreamforce was all about Social, Mobile and Open. **"Welcome to the Social Enterprise!"** And yes, there are product offerings that play into this nicely, but for me, this year was more about direction than product. People and events, products and businesses -- we're all moving toward being more social, more mobile. We use Facebook & Twitter to communicate with brands, products and even celebrities that we like (or maybe even dislike). Now, more than even before, we are willing to share our opinions -- Mark Zuckerberg got the whole world to "Like" things, which started the ball rolling on two-way engagement.

And now Marc Benioff and Salesforce have brought that conversation to the enterprise. The true message of Dreamforce was to get companies to understand that Twitter isn't just a fad, and Facebook isn't just for teenagers. Your customers are here & they are talking about you (and TO you), and be it good or bad, you better join the conversation.

To sum up Dreamforce '11 in one word: **ENGAGEMENT!**

\[youtube=http://www.youtube.com/watch?v=sPOMB468roM\]

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