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Becka
These are old posts from my previous blog, Force Behind the Force
Why GTM Handoffs Fail Between Teams in 2026
Go-to-market handoffs are where revenue quietly disappears. Every time a lead moves from marketing to sales, ...
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Let's have a field day!
Earlier this week, my friend Garry was a guest blogger on ...
Moving ahead
With last week's post being such a hit (thank you to ...
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Pay it forward
I've noticed that I tend to write a lot about the ...