---
title: How important is communication?
description: How important is communication?
---
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# How important is communication?
[postaweek2011](https://purplenerd.com/blog/tag/postaweek2011) [best practices](https://purplenerd.com/blog/tag/best-practices) [Admin Ramble](https://purplenerd.com/blog/tag/admin-ramble) [learning Salesforce](https://purplenerd.com/blog/tag/learning-salesforce)
 [Becka](https://purplenerd.com/blog/author/sfdcnerd)
Having cut my Salesforce teeth in the dot-com, start-up-y world, I have never been accustomed to much order. That first organization was very much a fly-by-the-seat-of-our-pants place & our end users were used to that. Since then, I've experienced other companies & more 'traditional' methods of operating. What I found is that having process & routine, while occasionally time-consuming, can really help to set expectations.
One thing I found that regular communications both within my team & to our end-users helps prevent unnecessary panic attacks. While we as admins tend to be aware of changes coming down the pipe (either that we are doing, or a new release from Salesforce), I have found that end users get so ingrained in their routine, even something minor change can be a disturbance to their world. At the same time, over-communication can be seen as annoying & end up in the spam folder.
I try to communicate changes as best I can, but I know there is always room for improvement. A lot of what works also depends on the personality of your users base & how your company as a while communicates. What communication methods do you find to be the most productive for you? Weekly emails? Emails only for big changes? Have you tried communication ***only*** in Chatter?
And for those of your keeping score - **203** days until Dreamforce '11!
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